Description :

Grade Level: L1

Location: Islamabad

Last Date to Apply: 9th May 2021

What is a Brand Specialist?

In a world dominated by advertising and many brands, as a Brand Specialist, we want you to be creative, dynamic and a result-oriented marketeer who leads the development and execution of our brand messaging based on the brand positioning through highly engaging branding and communication.

Brand Specialists report directly to the Brand Manager and will work closely with all marketing communication stakeholders and respective product teams when planning and leading the launch of campaigns.

What does a Brand Specialist do?

• Make a mark, Create an impact! Unlock fresh thoughts, ideas and unique perspectives when building a communication strategy
• Push the envelope and take risks in order to separate good content from SUPER content
• Work with internal and external stakeholders including Marketing, Segments, Pricing, Data & Devices, Digital Products, Market Research, Commercial Planning, Procurement and Finance, HR etc. to develop communication strategies and campaigns that drive relevance to our target audience
• Develop understanding of various systems and process that will play an active role in day to day activities
• Build a steady and strong relationship with the creative agency to ensure optimal output for every task/campaign
• Work towards building a relationship with relevant stakeholders e.g. Ops, Media and Digital units and identify the most effective mediums and channels for respective campaigns
• Liaison with various business teams to fulfil their operational needs
• Ensure close alignment with product teams to ensure regular reporting of pre and post campaign analysis
• Work with relevant agencies and partners to develop, analyze, review and recommend solutions, which matches the business needs and deliver on requirements
• Gain understanding of the competitors’ strategy & working
• Review various business information sources (Business Intelligence Reports, Brand Health Trackers, Traffic, ARPU & churn figures)
• Closely monitor the successful ideas in the regional/global Telecom markets and evaluate them for local implementation

Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.

Requirements

What does it require to be a Brands Specialist?

We are looking for someone who has the passion to create connect with the customer by bringing in fresh ideas, who has the hunger to deliver challenging projects and has the vigour to learn quickly and understand the customer base and target audience. The ideal candidate exhibits integrity, inspires others through brand love and creativity while develop and harness relationships with internal/external stakeholders.

Key Expectations from the Role/Candidate

The role of the Brand Specialist is to ensure seamless delivery of communication and campaign plans. The Brand Specialist is expected to:

• Have a good understanding of target audience and customers
• Have strong analytical and organization skills
• Lead customer conversations
• Develop optimized communication and collateral for each touch point in the marketing mix
• Be able to deliver short-notice projects
• Build good working relationships
• Be quick in concluding assigned tasks
• Be agile and fit in the dynamic world of the telco industry
• Be collaborative and, as such, the occupier of this position has to work closely with all relevant stakeholders

Benefits

Why Join Jazz?

As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.

As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 68 million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.