Description :
Grade Level: L2
Location: Islamabad
Last Date to Apply: 6 September 2024
What is Expert Growth and Analytics?
We are seeking a dynamic and highly skilled Expert Growth and Analytics to join our innovative team. This full-time role is a unique opportunity for a strategic visionary with strong commercial and technical skills to lead the execution and governance of all of JazzCash’s digital and legacy campaigns. The successful candidate will ensure our campaigns help grow and sustain our base. As Expert Growth and Analytics, you will be responsible for designing and implementation of innovative strategies for growth, churn reduction, subscriber engagement, revenue enhancement, and lifecycle improvement activities along with working on tools such as Mixpanel, Firebase etc.
The role reports directly to the Head of Growth for JazzCash.
What does Expert Growth and Analytics do?
Base Management:
- Develop and implement strategies to increase customer retention and engagement within our existing customer base.
- Segment the customer base and tailor personalized marketing campaigns to different customer segments.
- Create and manage customer loyalty programs and initiatives to encourage repeat business and brand advocacy.
- Analyze customer data to identify opportunities for cross-selling, upselling, and improving customer satisfaction.
Digital Marketing:
- Execute and optimize digital marketing campaigns across various platforms, including social media and content marketing.
- Collaborate with the content team to create compelling, customer-focused content that resonates with our target audience.
- Stay updated with digital marketing trends and tools, continuously seeking innovative approaches to improve the digital presence and brand visibility.
- Monitor and measure the performance of digital campaigns and adjust strategies as needed to maximize ROI.
Analytics and Insights:
- Utilize data and analytics tools to track and analyze customer behavior, campaign performance, and marketing KPIs.
- Generate insights from data to inform marketing decisions and drive improvements in customer acquisition and retention strategies.
- Work with the analytics team to set up dashboards, reports, and A/B tests to optimize marketing efforts.
- Present findings and recommendations to stakeholders, contributing to data-driven decision-making.
Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.
Requirements
What are we looking for and what does it require to be an Expert Growth and Analytics?
- Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field. Master's degree is a plus.
- Minimum 3 years of experience in similar role, preferably within the fintech or financial services industry.
- Proficiency in data analytics tools such as Excel, and data visualization tools (Tableau, Power BI, MixPanel etc.).
- Experience with customer cohort analysis, attribution modeling, and customer segmentation.
- Strong analytical mindset with the ability to derive actionable insights from complex data sets.
- Familiarity with A/B testing methodologies and experimental design.
- Excellent communication skills to convey insights and recommendations to both technical and non-technical stakeholders.
- Detail-oriented, organized, and capable of managing multiple projects and priorities.
- Passion for data-driven decision-making and a genuine interest in understanding customer behavior.
- Knowledge of fintech products, services, and industry trends is a plus.
- Should be a team player, taking ownership of assigned projects understanding business pain points and working amicably under pressure.
- Should be good at multitasking and prioritizing relevant actions in order to prioritize the burning pain points of business.
- Creative problem solver who goes beyond the obvious to find unconventional ways to resolve issues.
Benefits
Why Join Jazz?
As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.
Our core values include qualities essential for a positive organizational culture - truthfully guiding entrepreneurial and innovative mindsets, harnessing professional and interpersonal collaboration, and fostering across-the-board customer-obsession.
As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 75 million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.
