Description :
Grade Level: L2
Location: Islamabad
Last date to apply: 1st April 2026
What is Expert CVM & Contextual Marketing?
We are seeking a Contextual Marketing Expert to lead the design, execution, and orchestration of advanced contextual marketing initiatives across digital and legacy channels, while also contributing to the delivery of CVM as a Service across internal portfolios and external partners (e.g., telecom, fintech, B2B).
This is a mid-senior, cross-functional lifecycle role combining CVM strategy, campaign execution, and Martech enablement. It will translate business priorities into scalable, insight-led programs, drive real-time, data-driven, AI-enabled engagement, and support the commercialization of CVM as a Service to deliver measurable growth and customer value.
The role reports directly to the Stream Head and operates with portfolio-level ownership, working closely with Digital, Fintech, Segments, Pricing, Engineering, and Data teams ot external partners.
Responsibilities:
Strategic Ownership & Execution
- Drive the strategy and execution of CVM and contextual marketing initiatives, aligning with Jazz’s growth priorities and evolving business needs.
- Lead end-to-end lifecycle management programs across acquisition, engagement, retention, and monetization using data-driven and personalized approaches.
Agile Portfolio & Portfolio Ownership
- Own and manage multiple portfolios, products, or business verticals (e.g., telecom, digital apps, fintech).
- Adapt quickly to new assignments, business problems, and cross-functional portfolios, delivering impact in dynamic environments.
- Be accountable for KPIs, experimentation, and measurable business outcomes across assigned domains.
Martech & Platform Enablement
- Build, operate, and scale contextual marketing capabilities across web, app, and legacy channels, supporting both real-time and batch use cases.
- Collaborate with engineering to ensure robust, scalable, and future-ready Martech ecosystems.
Product, Technology & Integration
- Contribute to the development of new digital products, growth use-cases, and CVM-led solutions across internal and external businesses.
- Support event-driven architectures and platform integrations across CRM, CDP, CMS, and other systems.
CVM as a Service Enablement
- Contribute to building and scaling CVM as a Service capabilities, enabling deployment of CVM solutions for external clients and new business opportunities.
- Support the creation of repeatable, scalable, and market-ready CVM frameworks and offerings.
Stakeholder Management & Governance
- Collaborate across Digital, Product, Engineering, Fintech and external partners to deliver sellable integrated solutions.
Ensure adherence to governance, compliance, and best practices.
Requirements
- Bachelor’s degree in Marketing, Business, Engineering, Analytics, or a related field.
- Master’s degree is a plus.
- 2–4+ years of experience in CVM, lifecycle marketing, contextual marketing, digital growth, or related domains.
- Proven ability to deliver high-impact, data-driven marketing strategies and campaigns.
- Demonstrated ability to work across multiple domains, portfolios, or products in an agile environment.
- Strong hands-on experience with CMS, Martech, along with proficiency in SQL and analytical tools.
- Solid understanding of data layers, APIs, event tracking, audience design, and journey orchestration.
- Familiarity with real-time and batch campaign execution frameworks.
- Strong understanding of lifecycle marketing, growth strategies, and contextual engagement.
- High adaptability and learning agility, with the ability to thrive in fast-changing environments and diverse assignments.
- Excellent analytical thinking and problem-solving skills.
- Strong communication, stakeholder management, and collaboration abilities.
- Ability to manage ambiguity, prioritize effectively, and deliver under pressure.
Benefits
Why Join Teknosys?
At Teknosys, you will be at the forefront of Pakistan’s digital transformation journey, shaping solutions across AI, Data, IT, and Managed Services. You’ll work alongside some of the brightest minds in the industry, partner with global hyperscalers & leaders, and close deals that define the future of digital in the region.
Joining us means being part of a fast-scaling, innovation-led business where your impact will directly fuel growth, customer success, and leadership. This role provides the opportunity to be at the forefront of contextual marketing transformation, delivering measurable impact across customer lifecyle, revenue, and engagement.
If you are a strategic thinker with a passion for contextual marketing and data-driven engagement, we invite you to apply and help us deliver exceptional customer value.
