Description :

Grade: L2

Location: Islamabad

 Last Date to Apply: 16 May 2025

 What is Expert Growth & Community

We are seeking a strategic and impact-driven Expert in Digital Growth and Community to lead our efforts in user acquisition, engagement, and retention through innovative digital strategies and community-centric initiatives for SIMOSA. This role is ideal for someone who thrives at the intersection of marketing, product, data and partnerships, and who is passionate about building vibrant user communities through digital platforms.

 You will report directly to the Stream Head Digital Analytics and Strategy

What does Expert Digital Growth & Community do?

1. Growth and Engagement

• Design and execute campaigns to drive growth and engagement for digital platforms.
• Work in collaboration with influencers, content creators, and brand partners to enhance user participation.
• Collaborate with product and tech teams to implement gamification mechanics such as leaderboards, challenges, and reward systems.
• Drive user retention through personalized loyalty programs, exclusive offers, and data-backed engagement incentives.

2. Multi-Channel Marketing and User Acquisition

• Lead the planning and execution of integrated campaigns across digital and traditional performance channels, with a strong focus on growth KPIs.
• Manage ATL, BTL, and OOH activities in partnership with media agencies to expand brand reach and visibility.
• Utilize Customer Value Management (CVM) techniques, upselling strategies and personalized promotions in collaboration with product and data teams.

3. Content Strategy and Moderation

• Oversee content curation and aggregation in collaboration with creators, media partners, and influencers to ensure relevance and resonance.
• Deploy AI-powered and manual moderation systems to maintain a safe and compliant community environment.
• Ensure alignment with regulatory standards and platform guidelines through ongoing audits and policy governance.

4. Strategic Partnerships and Collaboration

• Identify, build, and nurture strategic partnerships with telecom operators, tech players, and industry leaders to fuel ecosystem growth.
• Align acquisition and growth strategies with cross-functional teams and external stakeholders.
• Drive co-branded campaigns and exclusive alliance opportunities to unlock new revenue streams and enhance user value.

5. Data-Driven Innovation

• Leverage tools such as Mixpanel and Firebase to analyze user behavior and continuously refine engagement tactics.
• Integrate AI and automation into user experiences to increase personalization and retention.
• Collaborate with tech teams to deploy IVR, chatbots, and automation tools that optimize user support and lifecycle communications.

Requirements

What are we looking for and what does it require to be Expert Digital Growth & Community?

Education & Experience

• Bachelor’s/Master’s degree in Marketing, Business, Communications, or a related field.
• Minimum 2 years of experience in digital marketing, growth, or performance marketing roles.
• Proven success in launching digital campaigns, managing partnerships, and scaling user communities.

Technical & Functional Skills

• Strong analytical skills with experience using tools like Mixpanel, Firebase, Google Analytics, or similar platforms.
• Experience with gamification, loyalty programs and content moderation practices.
• Knowledge of performance metrics (MAU, DAUs, CPMs, etc.).

Behavioral Competencies

• Excellent negotiation and stakeholder management skills.
• Data-driven mindset with ability to convert insights into content decisions.
• Attention to detail, ownership mindset, and ability to work under tight deadlines.
• Strong communication and cross-functional collaboration abilities.

Benefits

Why Join Jazz?

As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.

Our core values include qualities essential for a positive organizational culture - truthfully guiding entrepreneurial and innovative mindsets, harnessing professional and interpersonal collaboration, and fostering across-the-board customer-obsession.

As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 70 million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.