Location : Islamabad
Grade Level: L3
Last date to apply: 20th January 2022
What is Stream Head of Media?
The brand Jazz is your Digital Partner and is playing an integral role in making Pakistan Digital! In this respect Jazz is bringing various Products and Services which will help a normal Pakistani be digital and fulfil their ambitions and be a better version of themselves. With this respect we are looking for Stream Head of Media who strives with Passion and is willing to challenge the status quo by taking calculated risks and evolving the area of Media Planning & Buying.
As the person responsible for managing the brand exposure on ATL mediums for one of the biggest brands of Pakistan, it will be very important for this person to identify the right metrics to utilize marketing communication management for maximum effectiveness.
Stream Head of Media will have to play an integral role in identifying and then utilizing the right touchpoint strategy to assist in the achievement of the overall brand strategy and objectives. The Stream Head of Media needs to think beyond placement of a conventional spot/insertion etc. but focus on how to create the right brand fit and connect with the intended audience. The thought process needs to be beyond targeting GRPs and focusing on creating audience engagement with the brand attributes and brand engagement.
You will be part of a Customer focused marketing team and collaborate across the wider team including Brand, Operations, Pricing & Segments, Sourcing etc. There will be a media agency to lead and inspire to achieve these objectives. You’ll focus on not just the media insights but the business implications along with market factors, constantly evaluating the best approach.
The role reports directly to the Head of Brands & Communication and has 2 people reporting directly into it with an extended team of 21 team members
What does Stream Head of Media do?
o Develop Media Strategy based on the Brand and Business Strategies
o Implement the Media Touchpoint based on the aligned plans
o Ensure excellence in all media activity, while continually challenging the status quo to drive actionable insights which will fuel our brand’s growth
o Quarterly/Annual Reviews with insights and clear-cut action plans
o Build the team for performance and growth
o Budget management along with Agency performance and playing an integral role leading the Media Pitches with Sourcing support
o Ability to manage media houses and their management for any discussions and negotiations
Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.
What are we looking for and what does it require to be Stream Head of Media?
o Degree in Marketing/Communications or equivalent
Soft skills and technical skills required
o You are experienced in working closely and effectively with teams and stakeholders. We need people who know the value of building relationships and the ability to support at all levels of an organization.
o Excellent interpersonal, verbal, and written communication and presentation skills are required
o Strong skills in critical thinking, data analysis and identifying and communicating marketing and audience-led insights
o Core aspects underpinning all skills: consumer empathy, creativity, analytical thinking, rigour, sharp and inspiring communication skills, complex project management skills, business planning, as well as working within an agile environment
o A business thinker, who has deep understanding of 3 C’s (Consumer, Customer, Competition), trends, practices, information, and insights impacting the business, enabling sound decisions to be made.
o Proficient in Excel, Word and Power-point
Why Join Jazz?
As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.
As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 72 million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.