Description :

Grade Level: L4

Location: Islamabad

Last date to apply: 11th February, 2024

What is Head of Growth - JazzCash

The Head of Growth is responsible for managing base growth & customer life cycle for the Fintech business. Leading the growth team would entail managing all segments by designing, testing, executing, analyzing and scaling consumer campaigns to manage acquisition, retention and engagement on omni-channel touchpoints in extensive collaboration with product, sales, customer experience, marketing, compliance and technology teams.

The role reports to the Head of Strategy & Growth and has 3 people reporting directly into it with an extended team of 9 members.

What does Head Growth - JazzCash do?

• Develop and execute complete 1-3 year growth strategy and execution for JazzCash
• Maximize and deliver end to end customer lifecycle starting from customer targeting, on boarding, engagement, retention and reactivation for entire base
• Forecast and analyze trends and numbers of customer acquisition, churn, re-joiners etc. and develop plans to scale accordingly
• Leverage data and analytics to improve quality customers targeting, conversion to onboarded customers, engagement (usage uplift and diversification) and retention
• Conduct weekly and monthly meetings with teams for project status updates and resolution of escalated issues
• Alter and scale up successful activities, evaluate results of prior day/week campaigns as well as manage customer life cycle and consumer campaigns
• Identify new segments for JazzCash in line with the strategy and collaborate with channels team for making products available at all channels
• Collaborate with related departments to design segmented campaigns with cross-selling, up-selling and bundling opportunities to ensure higher usage/activity levels
• Hire, lead and mentor the growth team
• Adhere to all regulatory requirements from both the Central Bank and Telecom regulator
• Engage with multi-functional teams for special assignments and ensures timely achievement of set goals.

Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.

Requirements

What are we looking for and what does it require to be Head of Growth - JazzCash?

• Masters/Bachelors degree in Management/Business/Marketing
• 5-7 years of relevant experience, inclusive of 2 years in a people management role
• Managing P&L/CLM/Growth/Segments in the Fintech/Telco/Banking/FMCG industry
• Significant experience in product growth, digital and performance marketing
• Detailed knowledge of digital economy and comprehensive knowledge of product growth
• Expert knowledge of budgeting and planning
• Strong communicator with the ability to negotiate and solve problems
• Proven track record of strong analytical and decision-making skills

Benefits

Why Join JazzCash?

As one of the leading employers in the country, JazzCash epitomizes the philosophy that each JazzCash employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.

Our core values include qualities essential for a positive organizational culture - truthfully guiding entrepreneurial and innovative mindsets, harnessing professional and interpersonal collaboration, and fostering across-the-board customer-obsession.

As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.