Description :

Level: L3

Location: Islamabad

Last date to apply: 26th July, 2024

What is Senior CVM and Contextual Marketing Expert?

We are seeking a dynamic and highly skilled Senior Contextual Marketing Expert to join our innovative team. This full-time, mid-level managerial role is a unique opportunity for a strategic visionary with strong commercial and technical skills to lead the execution and governance of all our company’s digital and legacy campaigns and channels under the Contextual team. The successful candidate will ensure our CVM strategy aligns seamlessly with the company’s key objectives and strategic vision. As senior Contextual Marketing Expert, you will handle the designing and implementation of innovative strategies for growth, churn reduction, subscriber engagement, revenue enhancement, and lifecycle improvement activities.

The role reports directly to the Head of CVM, who has a team comprising of people.

Requirements

What Senior CVM and Contextual Marketing Expert does?

Key Responsibilities

• Strategic Vision and Execution: Develop and execute the CVM strategy in alignment with the company’s must-win battles. Lead the creation and implementation of contextual marketing strategies to drive subscriber engagement and loyalty.
• Manage Assigned Portfolio: Take full ownership of the assigned portfolio, driving performance and strategic direction. Be accountable for meeting and exceeding the portfolio’s performance targets, driving growth and success.
• Implement Governance Standards: Ensure all governance-related attributes are effectively implemented and adhered to, maintaining compliance and best practices.
• Collaborate with Stakeholders: Build strong relationships with key stakeholders such as Digital, Segments, and Pricing teams. Work alongside them to align efforts and achieve overarching company goals. Lead and mentor junior team members, fostering a culture of continuous improvement and innovation.
• Leverage Data Science: Contribute to the development and application of advanced data science models for highly targeted and effective campaigns.
• Transition to Contextual Marketing: Play a key role in transitioning from conventional CVM to advanced contextual marketing, incorporating AI, machine learning, and predictive analytics.
• Reinvent CVM Strategies: Rethink and innovate CVM strategies and frameworks to develop cutting-edge contextual marketing propositions, ensuring relevance and engagement in a rapidly evolving market.
• Integrate New Technologies: Explore and implement new technologies and concepts such as real-time customer engagement, omnichannel marketing, and personalized customer experiences to stay at the forefront of the industry.
• Revenue Growth: Identify and capitalize on opportunities to enhance revenue streams. Implement lifecycle marketing strategies and innovate new product offerings aimed at maximizing revenue growth.

Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.

What are we looking for and what does it require to be Senior CVM and Contextual Marketing Expert?

·        Education – bachelor’s degree in marketing, Business Administration, or a related field. A master’s degree is preferred.

·        Soft skills:

o   Pressure Handling

o   Excellent understanding of growth hacking and lifecycle marketing.

o   Proficient in data analysis and using insights to drive decision-making.

o   Exceptional communication and leadership abilities.

o   Ability to collaborate effectively with cross-functional teams and manage multiple projects simultaneously.

·        Experience:

• Minimum of 5-7 years of experience in CVM/Digital contextual marketing, or a related field.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Business Analytics Commercial domain experience
• Experience with (CMS) platform would be an added advantage.

Benefits

Why Join Jazz?

As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.

As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 70 million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.

If you are a strategic thinker with a passion for contextual marketing and subscriber engagement, we invite you to apply for the Senior Contextual Marketing Expert position and help us achieve our mission of delivering exceptional customer value.