Description :

Grade Level: L3

Location: Islamabad

Last date to apply: 4th May, 2023

What is Manager Messaging Product & Growth?

Responsible for driving the messaging and communication portfolio including championing the overall growth. They manage end-to-end project plan with key focus on go-to-market strategy driving effectiveness, discovery and adoption of these solutions in the market. They are a well-rounded ‘business athlete’ – an analytical problem solver, growth hacker and someone who understands what it takes to execute at scale. They develop and maintain high-level of engagement with internal and external stakeholders, leading to exciting opportunities. They are able to shape a program grounded in solid understanding of global messaging products and local needs/wants thus defining the overall Jazz’s messaging opportunities.

They also take the required positive steps to build the case for acquisition and growth strategies both qualitatively (the ‘what’ and ‘where’ and ‘from who’) and quantitatively (the ‘how’ and ‘when’). They prioritize and manage expectations with internal clients/teams and external vendors. Coordinates with team and partners for the development and growth of digital products in order to decipher customer related issues; ensures timely identification of assets with high growth potential WITHIN the limits of organization’s strategy, established practices and policies, organizational SOP’s, organization values and directions/guidelines from Supervisor.

The role reports directly to the Head of Digital Products & Growth.

What does Manager Messaging Product & Growth do?

• Responsible for the end-to-end strategy including but not limited to growth, engagement, and partnerships for the messaging platform in line with the company’s ambitions.
• Initiates and leads strategic business opportunities with key partners in the Messaging and Communication ecosystem, working with product solutions, legal, marketing, engineering, and other cross-functional stakeholders as required.
• Strategizes and executes a holistic growth plan to accelerate data-driven user acquisition, engagement, and platform business for the Messaging portfolio thus managing the overall customer lifecycle.
• Develops a content engagement strategy, exploring potential content partnerships to drive adoption, growth and engagement for the messaging platforms.
• Identifies improvements within the existing products in line with customer feedback and develops partnerships/integrations with key players to offer a complete communication and lifestyle suite.
• Owns the creation and results of a prioritized roadmap that balances short term business goals with established long-term vision and strategy in the messaging space (monetization, engagement, acquisition) by conducting research on global best practices and gathering requirements from different departments in Jazz
• Work on an integrated communication strategy involving key influencers, digital platforms, content producers and ambassadors to drive growth, engagement and advocacy.
• Explore and learn from best practices within global digital platforms to improve product offerings translating into an enhanced user-experience and high user engagement.
• Monitors feedback received from customers using business analytics tools and manage the platform strategy accordingly.
• Dive deep and analyze behavior, usage and consumption data (internal and external) for informed decision-making including collecting industry intelligence and performing competitive analyses thus optimally positioning the content offering for accelerated growth of content services.
• Prepares guidelines for utilizing engagement tools and reducing churn; Conducts analysis and campaign audits to analyze marketing performance.
• Focuses on experimentation and A/B testing to drive optimal strategies.
• Interpret data, analyze results using analytics tools and provide ongoing reports, ensure data quality, accuracy, timeliness and completeness per company standards for respective products

Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.

Requirements

What are we looking for and what does it require to be Manager Messaging Product & Growth?

• Bachelor’s in business/Marketing/Analytics with 5+ years of experience in product management and growth of digital products.
• Significant knowledge of the messaging industry and its competitive landscape. Experience working for high scale digital products, especially in a growth role.
• Strong understanding of the creative advertising in the messaging and communication space would be an advantage
• Data analysis and exploration including user research, with good understanding of digital analytics tools.
• Thorough knowledge of Performance Marketing and digital campaign analytics
• Negotiation and Partner Management
• Strong stakeholder management
• Conflict Management
• Decision Making and Problem Solving
• Teamwork and Collaboration
• Growth-mindset, Attention to detail, Willingness to learn
• Result Oriented, Creativity and Innovation, Flexible and Adaptable, Logical

Benefits

Why Join Jazz?

As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.

Our core values include qualities essential for a positive organizational culture - truthfully guiding entrepreneurial and innovative mindsets, harnessing professional and interpersonal collaboration, and fostering across-the-board customer-obsession.

As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 75 million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.