Description :

Grade: L3

Location: Islamabad

Apply By: 6th September, 2024

Role:

The Manager Regional Segments drives regional market strategies, leading squads to align products with local needs and boost revenue. They collaborate closely with Marketing, Sales, Business Analytics, Channel Planning, and Operations to meet business goals

Responsibilities:

The role of a Manager Regional Segments holds great significance as this position leads the Regional Squad. The position requires a blend of strategic thinking, strong leadership skills, and a deep understanding of market dynamics in the specific region. The Key Responsibilities include:

1. Developing and Implementing Business Strategies

One of the primary responsibilities of a Manager Regional Segments is to develop effective strategies to achieve business objectives. This involves conducting market research, identifying growth opportunities, and formulating plans to capitalize on them. By understanding the market landscape and consumer behavior, the Manager Regional Segments can create tailored strategies that drive success.

2. Building and Maintaining Relationships

Building strong relationships with key stakeholders, such as BSM and Regional Directors, Commercial Planning, Pricing, Brands, CVM, Technology and Business Analytics Teams. Effective communication and negotiation skills are essential in maintaining collaborative environment in Squads.

3. Monitoring Market Trends and Competition

Staying up-to-date with market trends and monitoring the competition. By analyzing market data and conducting competitor analysis, the manager can identify emerging trends, anticipate changes, and make proactive adjustments to stay ahead of the competition. This helps in positioning the business strategically and adapting to evolving market demands.

4. Identifying Target Segments

One of the primary responsibilities is to identify and define the target segments within the specific region. This involves conducting market research, analyzing customer data, and identifying common characteristics, behaviors, and preferences of the target audience. Develop a clear understanding of customers and their needs.

5. Targeted Marketing Campaigns and Promotions

Once the target segments are identified, it is essential to tailor marketing plan to resonate with each specific segment. A Manager Regional Segments works closely with the marketing team to create compelling and personalized campaigns that address the unique needs and pain points of each segment in the region.

6. Adapting Products and Services

To effectively cater to different market segments, a Manager Regional Segments collaborates with product development teams to adapt and customize offerings based on the specific requirements of each segment. This involves modifying features, Incentives, pricing, or even creating entirely new products to meet the diverse needs of the target audience.

Requirements

• 6-8 years of relevant experience in Business Planning and Analytics, Segments, Pricing, CVM, preferably in Telecom
• Proactive with a can-do attitude and exceptional stakeholder management and communication skills
• Hands on Experience in SQL, Power BI or Tableau will be added advantage

1. Strong Leadership Abilities

Manager Regional Segments is responsible for leading Regional Squad. Possessing strong leadership skills, such as effective communication, delegation, and decision-making is needed to drive performance, and achieve collective goals.

2. Business Acumen

A deep understanding of business principles and market dynamics is essential for a Manager Regional Segments. This includes knowledge of sales and marketing strategies. A strong business acumen allows you to make informed decisions and guide the business towards success.

3. Analytical and Problem-Solving Skills

The ability to analyze complex data, identify patterns, and make data-driven decisions is crucial in this role. Using data driven decisions to develop effective solutions and drive continuous business improvement in the region.

4. Adaptability and Flexibility

In a dynamic business environment, adaptability and flexibility are invaluable qualities. Manager Regional Segments needs to be open to change, embrace new technologies and trends, and adjust strategies accordingly. By staying agile, he/she can seize opportunities and navigate through market disruptions effectively.