Description :
Grade Level: L3
Location: Islamabad
Last date to apply: 21st April 2026
What is Senior Expert CVM & Contextual Marketing - Teknosys?
At Teknosys (a strategic technology and Data Analytics arm of Jazz), we are redefining how customer engagement is executed at scale. We are seeking a Senior Expert CVM & Contextual Marketing who combines strategic thinking, commercial acumen, and deep technical expertise to lead the evolution from traditional CVM to AI-driven, real-time contextual marketing.
This role is not just about campaign management, it is about building and governing an intelligent marketing ecosystem powered by MarTech, data science, and automation frameworks.
You will own end-to-end execution across digital and legacy channels, while shaping the next generation of personalized, lifecycle-driven customer engagement strategies.
What does Senior Expert CVM & Contextual Marketing - Teknosys do?
1. Strategic Ownership & Growth Leadership
- Define and execute CVM and contextual marketing strategy aligned with Teknosys's must-win battles
- Own a high-impact portfolio with full accountability on revenue growth, customer lifecycle optimization, churn reduction, engagement and retention KPIs.
- Design scalable frameworks for hyper-personalized customer journeys.
2. Martech Architecture & Technical Execution
- Lead implementation and optimization of MarTech stack, including campaign management systems (CMS), Customer Data Platforms (CDP), and journey orchestration tools.
- Drive API-based integrations across internal systems (billing, CRM, app, web) and external platforms
- Enable real-time decisioning systems using event-driven architectures
- Oversee Wipecoding / rule-engine logic development for dynamic segmentation and trigger-based campaigns
- Collaborate with engineering teams to ensure scalable pipelines, low-latency execution and data integrity across systems.
3. Data Science & Advanced Analytics
- Partner with data teams to build and deploy propensity models, churn prediction models, and next-best-action engines.
- Translate analytical outputs into actionable campaign strategies
- Drive adoption of AI/ML-based personalization at scale
4. Governance & Operational Excellence
- Establish and enforce campaign governance frameworks
- Ensure compliance with data privacy policies, communication frequency caps, and customer experience standards
- Build structured workflows for campaign approvals, performance tracking and continuous optimization
5. Cross-Functional Leadership
- Collaborate with digital teams (App/Web engagement), segment teams (Consumer/Enterprise targeting), and pricing teams (offer structuring).
- Lead and mentor junior team members, driving a culture of ownership experimentation and performance accountability.
6. Contextual Marketing Transformation
- Transition Jazz’s CVM ecosystem into a real-time contextual marketing engine
- Implement omnichannel orchestration (SMS, Push, WhatsApp, IVR, Digital), event-based triggers (usage, location, behavior), and dynamic content personalization.
- Evaluate and integrate external Martech solutions (Clevertap,MoEngage, Braze, etc.) where required.
7. Innovation & Revenue Expansion
- Identify new monetization opportunities through lifecycle marketing, upsell/cross-sell frameworks and product bundling strategies.
- Continuously test and deploy growth experiments (A/B, multivariate testing).
Requirements
What are we looking for and what does it require to be Senior Expert CVM & Contextual Marketing - Teknosys?
- Bachelor’s in Marketing, Business, Computer Science, or related field
- Master’s degree preferred
- 5–7 years of experience in CVM/Lifecycle Marketing, Digital or Contextual Marketing, Martech/Growth Systems
- Proven success in Campaign strategy & execution, Revenue and engagement growth
- Strong exposure to Martech platforms (CMS/CDP/Journey tools), API integrations & system architecture and Business analytics in commercial environments
- Strong understanding of Martech ecosystems, customer journey orchestration, and event-driven marketing systems.
- Hands-on experience with campaign configuration/rule engines, data querying (SQL preferred), integration of internal and external platforms.
- Familiarity with AI/ML use cases in marketing and real-time personalization engines.
- High ownership and pressure handling
- Strong commercial thinking with execution focus
- Excellent stakeholder management
- Ability to lead cross-functional initiatives
- Clear, structured communication.
Benefits
Why Join Teknosys?
At Teknosys, you will be at the forefront of Pakistan’s digital transformation journey, shaping solutions across AI, Data, IT, and Managed Services. You’ll work alongside some of the brightest minds in the industry, partner with global hyperscalers & leaders, and close deals that define the future of digital in the region.
Joining us means being part of a fast-scaling, innovation-led business where your impact will directly fuel growth, customer success, and leadership.
