Description :

Grade Level:  L2

Location:  Islamabad

Last date to apply: 6th March 2024

Who is Expert OOH?

Expert Out-of-Home (OOH) is the Marketing Expert who plays a pivotal role in enhancing brand’s visibility and connection with its target audience beyond the confines of digital spaces. Leveraging a combination of creativity, strategic thinking, and market insights to engage consumers in the physical world. By carefully selecting optimal locations, negotiating with media vendors, and ensuring brand consistency, the expert aims to create a lasting impression on the target demographic. The OOH expert contributes to the brand's overall marketing strategy by orchestrating visually compelling campaigns that capture attention, reinforce brand messaging, and drive consumer engagement, ultimately fostering increased brand awareness and affinity in the offline environment. Through effective campaign planning, execution, and analysis, the OOH expert helps the brand navigate the dynamic landscape of outdoor advertising, maximizing impact and contributing to the brand's overall success in the market.                               

The role reports directly to the Stream Head Out of Home with an extended team of 24 team members

What does Expert OOH do?

The Expert OOH plays a crucial role in creating a strong brand presence in the physical environment, connecting with consumers as they go about their daily activities outside of their homes. This can include billboards, transit ads, street furniture ads, and more. Key responsibilities and deliverables associated with this role:

Key Responsibilities:

·         Campaign Strategy: Develop and implement effective out-of-home marketing strategies to reach target audiences and achieve marketing objectives.

·         Media Planning: Select appropriate outdoor advertising channels based on the target demographic, campaign goals, and budget constraints.

·         Research and Analysis: Conduct market research to understand consumer behavior, trends, and competitive landscape, providing insights for campaign optimization.

·         Creative Briefing: Collaborate with creative teams to develop compelling and impactful visuals/messages suitable for the chosen OOH mediums.

·         Measurement and Analytics: Establish key performance indicators (KPIs) and utilize analytics tools to measure the success and ROI of OOH campaigns.

·         Compliance: Ensure that all campaigns comply with internal and external regulations and standards for outdoor advertising.

Key Deliverables 

·         Campaign Launch: Support to launch successful OOH marketing campaigns on schedule, to meet pre-defined objectives.

·         Reach and Visibility: Achieving high visibility and reach the target audience through strategically placed OOH advertisements.

·         Performance Reports: Providing regular reports on the performance of OOH campaigns, including key metrics, insights, and recommendations for improvement.

·         Cost Efficiency: Demonstrating cost-effective allocation of budgets, optimizing the use of resources for maximum impact.

·         Innovative Solutions: Introducing innovative and creative solutions to enhance the effectiveness of OOH campaigns.

·         Market Insights: Delivering insights derived from market research to inform future OOH strategies and overall marketing efforts.

·         Compliance Documentation: Maintaining all records and documentation to ensure compliance with local regulations and standards.

Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.

Requirements

What are we looking for and what does it require to be Stream Head OOH?

·       Creativity: The ability to think outside the box and generate innovative ideas for visually appealing and impactful outdoor advertising campaigns.

·       Communication: Clear and effective communication skills are crucial for collaborating with internal teams, creative agencies, and negotiating with media vendors.

·       Strategic Thinking: The capacity to develop and execute strategic plans that align with overall marketing objectives and target audience preferences.

·       Problem-Solving: Quick and effective problem-solving skills to address challenges that may arise during campaign planning, execution, or performance analysis.

·       Adaptability: The marketing landscape is dynamic, and an Out-of-Home Marketing Expert should be adaptable to changing trends, technologies, and consumer behaviours.

·       Key Tools: Proficiency in understanding and utilization of MOVE, Excel, PowerPoint, MS Office suite (Financial understanding is a plus)

Benefits

Why Join Jazz?

As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.

Our core values include qualities essential for a positive organizational culture - truthfully guiding entrepreneurial and innovative mindsets, harnessing professional and interpersonal collaboration, and fostering across-the-board customer-obsession.

As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 70 million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.