Description :

Grade Level: L2

Location: Islamabad

Last date to apply: 18th July 2025

Job Title: Expert Experiential Marketing – Jazz

We are seeking a highly motivated and creative individual to join our marketing team as an Expert – Experiential Marketing. This role is responsible for planning, executing, and evaluating all brand-related events, activations, and sponsorships. The ideal candidate will bring a deep understanding of consumer behavior, brand engagement, and experiential strategies to create memorable brand experiences that drive awareness, affinity, and conversion.

What is Expert Experiential Marketing at Jazz?

The brand Jazz is positioned as a digital lifestyle partner for every Pakistani and continues to play a key role in creating a digitally enabled Pakistan! Jazz offers various products and services that will help an ordinary Pakistani go digital, achieve their goals, and become a better version of themselves. We are looking for a candidate who thrives in a fast-pace, challenging yet personally rewarding atmosphere by investing his/her experience and expertise in Events, Activations & Sponsorships.

This person will get the opportunity to become a part of the brands and communications team for one of the biggest brands in Pakistan. Taking on the responsibility to interact with our customers directly through engaging events/activations & evaluating and locking multiple potential sponsorships across the country. Here is an opportunity for the person to showcase their passion in solving complex on-ground problems and dynamic trouble shooting through teamwork.

He/She will be part of a customer focused marketing team and collaborate across the wider team including Brand, Media & IMX, Pricing & Segments, Sourcing etc. The role reports directly to the Stream Head Experiential Marketing.

What Does Expert Experiential Marketing do?

Key Responsibilities

·         Events/Activations Strategy & Planning

o    Develop and implement experiential marketing strategies aligned with brand and business objectives.

o    Plan end-to-end event and activation concepts, including creative ideation, budgeting, timelines, and logistics.

·         Execution & Operations

o    Lead the execution of on-ground brand activations, promotional campaigns, corporate events, sponsorships, and trade shows.

o    Work closely with vendors, production houses, agencies, and internal teams to ensure flawless execution.

o    Ensure events meet brand standards and deliver high-impact audience engagement.

·         Sponsorship Management

o    Identify, evaluate, and secure strategic sponsorship opportunities to maximize brand visibility and ROI.

o    Build and maintain strong relationships with event organizers, partners, and media platforms.

·         Performance & Reporting

o    Monitor, measure, and report on the effectiveness of activations and sponsorships.

o    Analyze feedback and KPIs to continuously optimize future experiential campaigns.

·         Compliance & Risk

o    Ensure all activities comply with legal, financial, and safety regulations.

o    Conduct risk assessments for each project and develop contingency plans.

·         Other Responsibilities

Stakeholder Collaboration & Alignment

o    Serve as the primary liaison between internal departments (brand, digital, product, sales etc.) to ensure marketing strategies align with overall business goals.

o    Build and maintain strong relationships with external partners including agencies, vendors, sponsors etc. to ensure timely and effective execution of projects.

Cross-Functional Coordination

o    Lead cross-functional marketing meetings to align key stakeholders on project timelines, deliverables, and performance expectations.

o    Collaborate with other teams to develop go-to-market plans, product launches, and customer engagement strategies.

Agency & Vendor Management

o    Manage agencies from briefing to execution and post-campaign analysis.

o    Oversee contract negotiations, service level agreements, and performance evaluation of third-party partners.

Internal Communication & Reporting

o    Prepare and deliver regular updates, presentations, and performance reports to senior management and stakeholders.

o    Gather inputs and feedback from relevant teams to refine and optimize marketing activities.

Budget & Resource Management

o    Coordinate with finance and procurement to manage marketing budgets, ensuring cost control, timely invoicing, and ROI tracking.

o    Prioritize marketing initiatives based on business impact and stakeholder feedback.

Crisis & Issue Management

o    Proactively identify and address stakeholder concerns, bottlenecks, or issues that may affect the execution or success of marketing initiatives.

·         Key Requirements

o    Proven track record in executing large-scale events, brand experiences, or sponsorships.

o    Excellent project management and vendor coordination skills.

o    Strong interpersonal and negotiation abilities.

o    Ability to thrive in a fast-paced, deadline-driven environment.

o    Flexibility to travel and manage on-site operations.

·         Preferred Skills:

o    Creative thinker with a passion for delivering unique brand experiences.

o    Familiarity with brand compliance guidelines and post-event analytics.

o    Proficiency in MS Office, event management tools, and budgeting software.

o    Excellent interpersonal, verbal, and written communication and presentation skills

Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.

What are we looking for and what does it require to be Expert Experiential Marketing at Jazz?

·         Bachelor's or Master’s degree in Marketing, Business, Communications, or related field.

Why Join Jazz?

As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.

As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 75+ million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.