Description :

Grade Level: L3

Location: Islamabad

Last date to apply: Dec 25th 2022

What is Expert Performance Marketing

This role helps prepare, manage, and execute digital marketing campaigns for our various segments/products. Individual is responsible for the collection of requirements, preparing appropriate campaign strategies and executing those strategies for effective results on digital media.

The role reports directly to the Head of Digital Marketing within an extended team of 10 team members.

What does Expert Performance Marketing do?

Key responsibilities:

You will have end-to-end responsibility of assigned segment(s) for complete demand generation funnel spanning all performance marketing operations across multiple channels, including production of engaging ad content, hands-on campaign optimization, analytics, and reporting, as well as social media channel management. This will involve the following tasks:

• Developing a thorough understanding of the segment/product(s) assigned through research and analysis
• Liaising with segment/product owner(s) for gathering requirements for annual/monthly campaign calendar
• Managing the budget allocation and spend for each segment assigned
• Managing the creation and adaptation of the digital content for varied mediums
• Choosing appropriate digital channels to expose the campaigns for maximum effect
• Creating audiences appropriate to the campaign and segments/products
• Buying appropriate media keeping the cost and other targeted KPIs in mind
• Monitoring each campaign on regular basis and optimizing it when needed
• Reporting on the campaign results to the segment owner and management
• Managing inbound assets (like website and E-Care app) and Jazz owned social media channels (twitter, FB, WhatsApp, LinkedIn, YouTube) for listening to and responding to voice of customer
• Creating partnerships for campaigns and products to enhance various Jazz initiatives
• Developing editorial calendar for content sharing
• Developing campaigns to promote a business or product
• Researching affiliate programs
• Running retargeting campaigns
• Responding to customers questions or concerns on social media
• Managing social media growth strategy
• Formulating and articulating a synced strategy for inculcating a robust ROI approach to digital marketing initiatives across the organization
• Creating digital first creatives to drive high engagement across digital mediums

Key Stakeholders

• Segment/Product owners
• Brands team
• Digital Agency
• Media Buying Agency
• Customer Experience
• Ad Networks (Google, Facebook, Instagram, TikTok, LinkedIn, WhatsApp, SnapChat, Twitter)

Key Deliverables

• Effective campaign results based on agreed KPIs like Views, Likes, Clicks, Downloads, Installs, Leads, Sales etc. (CPM, CPA, CPC, ROAS, CPI, PPL, PPS) - Timely execution of campaigns to meet the business objectives

Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.

Requirements

What are we looking for and what does it require to be Expert Performance Marketing?

• 5-10 years, with proven track record in Digital Marketing (content & Media)
• Experience of managing and running campaigns across multiple digital platforms
• Have a thorough understanding ad buying platforms
• Proven track record in app growth & analytics
• Understanding of digital audience segmentation techniques
• Hands-on experience with analytical and insights tools i.e. marketing & advertising analytics, consumer insight tools etc.
• Social Media Influencers Management
• Experience of multiple media buying techniques
• Hands-on experience of Social Media Management
• Experience with SEO/SEM is preferred
• Digital agency experience is a plus
• Experience with running campaigns on various other social media LinkedIn/TikTok /SnapChat /Instagram / Twitter /Reddit/ WhatsApp /BIGO /Likee /Pinterest /IMO is preferred
• Digital partnerships experience is a plus
• Soft skills and technical skills required
  • Business Partner Management
  • Content marketing
  • Project management
  • ROI and data driven mindset
  • Presentation skills
  • Conversion rate optimization techniques
  • Design thinking methodology
  • Familiarity with Agile methodology
  • Affiliate marketing
  • Email Marketing
  • Influencer marketing
  • Creative capabilities
  • Get-things-done” attitude!

Benefits

Why Join Jazz?

As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.

Our core values include qualities essential for a positive organizational culture - truthfully guiding entrepreneurial and innovative mindsets, harnessing professional and interpersonal collaboration, and fostering across-the-board customer-obsession.

As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 75 million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.