Description :

Grade Level: L5

Location: Islamabad

Division: Consumer Division

Apply by: 15th July, 2025

What is Head of Brands & Communications?

Head of Brands & Communication will drive strategic brand positioning with end-to-end execution of brand and communication strategies, to strengthen brand equity and drive business growth across various strategic business verticals with a sharp focus on supporting the company’s digital transformation and revenue streams.

The role will be responsible to optimize performance marketing outcomes, deliver on high-performance digital marketing initiatives, driving high value media buying initiatives and impactful customer experiences through integrated and experiential marketing.

The role has 3-4 direct reports with an extended team of 15+ team members.

What does Head of Brands & Communications do?

Brand Strategy & Management

·        Develop and implement a holistic brand strategy for various strategic business verticals in alignment with corporate vision, growth ambitions, and digital priorities

·        Strengthen brand positioning across all customer segments and products & platforms through consistent messaging and impactful campaigns.

·        Define and maintain clear brand architecture for all products, services, and digital verticals.

·        Monitor market trends, consumer insights, and competitive activity to refine brand strategies and ensure strong, consistent brand identity and messaging across all channels, verticals and customer touchpoints.

Integrated Communication & Performance Marketing

·        Lead the design and execution of integrated marketing communication plans.

·        Oversee content strategy, creative development, and campaign execution for maximum reach and impact.

·        Drive digital-first communication strategies to reach evolving consumer segments and increase digital adoption.

·        Monitor market trends and customer insights and oversee content strategy, creative development, and campaign execution for maximum reach and impact.

·        Own performance marketing strategy to drive measurable customer acquisition, conversion, and retention.

·        Govern & lead the digital media investments across paid channels (search, display, social, affiliates) to deliver measurable ROI through data-driven targeting, A/B testing, continuous optimization of digital campaigns.

Experiential & Customer Engagement Marketing

·        Plan and execute experiential marketing programs, events, and sponsorships that build strong connections with customers.

·        Integrate on-ground activations and brand experiences that amplify brand purpose and drive engagement.

·        Integrate experiential touchpoints with digital campaigns for 360° impact.

·        Deliver innovative experiential concepts that reinforce the brand’s purpose and market leadership.

Digital Business Marketing

·        Partner with digital product and growth teams to design go-to-market strategies for digital products and services and scale digital revenue streams.

·        Create and execute customer acquisition, engagement, and retention campaigns for digital channels.

·        Run customer lifecycle campaigns for digital platforms, apps, and self-service channels.

·        Support e-commerce, self-care, apps, and other digital platforms with tailored marketing initiatives.

Team Leadership & Stakeholder Management

·        Lead, coach, and develop a high-performing team of brand, communication, and digital marketers supporting various strategic business units.

·        Collaborate closely with internal stakeholders (product, digital, CX, commercial) to align marketing with business goals.

·        Manage external agency relationships and ensure efficient budget utilization.

Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.

Requirements

What are we looking for and what does it require to be Head of Brands & Communications?

• Strategic Mindset: Develops strategy to drive growth & customer delight
• Business Acumen: Deep understanding of sales/marketing funnels, customer lifecycle & marketing automation journeys
• Customer Centricity: Deep understanding of customer buying journeys & filtering all business decisions through the eyes of our customer Creative & persuasive content creation & distribution across a variety of digital channels Performance measurement & analysis both online & offline

Qualifications:

• Master’s degree in marketing, Business, or related field.
• 15 plus years of relevant experience with minimum 05 years at leadership level in brand management, communication, and digital/performance marketing in telecom, technology, or services sectors.
• Strong knowledge of digital marketing channels, tools, and analytics.
• Proven track record of leading cross-functional teams and managing agencies.
• Excellent communication, leadership, and stakeholder management skills.

Benefits

Why Join Jazz?

As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.

As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 70 million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.