Description :

Location: Islamabad

Apply by: 10th Jan, 2024

Role

The Manager Performance Marketing will be responsible for overseeing the entire lifecycle of Marketing products & services and Enterprise Solutions, from ideation to launch and continuous optimization. This role combines expertise in market research, product development, go-to-market strategies, and financial performance to deliver innovative solutions that meet customer needs and drive business growth.

The individual will work closely with cross-functional teams, including marketing, sales, technology, finance, and external partners, to ensure successful product launches, profitability, and sustained competitive advantage. Additionally, they will lead multi-channel marketing campaigns solutions leverage Telco, SMS, and digital channels to drive performance marketing initiative and work closely with technology partner to develop offerings around enterprise SaaS solution.

Key Responsibilities:

• Market Research & Analysis: Conduct thorough market research to identify unmet customer needs, competitive landscapes, and emerging trends. Analyze market data, customer feedback, and industry trends to inform product strategy.
• Product Ideation & Development: Generate innovative product concepts and develop detailed product roadmaps, including features, functionalities, and target audiences. Collaborate with cross-functional teams to define product requirements and specifications.
• Product Launch & Go-to-Market Strategy: Develop and execute go-to-market strategies for new product launches, including pricing, positioning, messaging, and channel strategies. Collaborate with marketing and sales teams to create compelling marketing campaigns and sales enablement materials.
• Product Management & Optimization: Monitor product performance, gather customer feedback, and analyze key metrics to identify areas for improvement. Continuously optimize product features and functionalities based on market feedback and business objectives.
• Project Management: Manage the entire product development lifecycle, ensuring projects are delivered on time and within budget. Collaborate with cross-functional teams to ensure smooth project execution and resolve any roadblocks.
• P&L Responsibility: Drive the financial success of marketing products by analyzing their performance (revenue, costs, profitability), optimizing profitability through strategic initiatives, and collaborating with finance to track key metrics and prepare P&L reports.
• Competitive Analysis: Stay abreast of competitive activities and analyze competitor products and services to identify opportunities for differentiation and innovation.
• Partnership Ecosystem: Forge and manage partnerships by actively seeking and cultivating new relationships while effectively managing existing partner relationships within a dynamic ecosystem to drive mutual growth and achieve business objectives.
• Drive Growth Through Multi-Channel Marketing: Lead the development and execution of high-performing marketing campaigns across SMS, Telco, and digital channels, leveraging SEO optimization for enterprise SaaS products to drive customer acquisition and retention.

Requirements

• Bachelor’s degree in marketing, Business, or a related field.
• 8+ years of experience in product management, product marketing, or a related field.
• Proven experience in launching and marketing products or services.
• Strong analytical and problem-solving skills with the ability to analyze data and draw insights.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work effectively in a fast-paced, collaborative environment.
• Experience with Agile methodologies and project management tools is a plus.
• Strong understanding of marketing principles and best practices.
• Experience in product and platform development, Performance Marketing/Ad-Tech/ ICT/Web Platforms/ Mobile Applications space.
• Understanding of B2B Eco-system and market trends especially in enterprise, digital & marketing solutions.

Benefits

Why Join Jazz?

As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.