Description :

Position Title: Senior Expert CVM & Contextual Marketing
Department: CVM and Contextual Marketing  
Location: Islamabad
Grade: L3
Last Date to Apply : 2nd June 2025

What is Senior Expert CVM & Contextual Marketing?

We’re looking for a Senior Contextual Marketing Expert who can lead advanced campaign design, channel integration, and platform orchestration — not only for Jazz’s internal portfolio, but also to support external clients, partners, and digital ventures.

This is your opportunity to act as both an operator and consultant — driving lifecycle engagement across CMS ,while shaping strategies for external partners and collaborative growth projects.

What does Senior Expert CVM & Contextual Marketing do?

•   SBU-Level Ownership: Lead contextual marketing for both internal stakeholders and external clients across verticals.

•   Execution & Consulting: Drive campaign execution in-house while also advising external partners on journey design, CMS strategy, and performance optimization.

•   Portfolio Leadership: Manage growth KPIs across assigned segments or business partners.

•   Platform & Integration Strategy: Oversee CMS workflows, API integrations, and multi-channel trigger systems.

•   Client Partnerships: Work closely with strategic partners (fintechss, telcos, startups) to design and implement CVM programs as a service.

•   Data-Driven Personalization: Collaborate with data science and analytics teams to bring machine learning and predictive targeting into practice.

•   Cross-Functional Ops: Align daily with teams across Digital, Product, Segments, Finance, Engineering, and Growth.

Requirements

•     Bachelor’s in Business, Marketing, Engineering, or Analytics; Master’s preferred.

•     5–7+ years in CVM, lifecycle marketing, consulting, or digital growth ops.

•     Deep experience with tools like EVAM, MoEngage, Salesforce Marketing Cloud.

•     Bonus if you’ve supported external partners or clients as a solutions lead or advisor.

•     Working knowledge of backend campaign setup — data layers, APIs, event tracking, audience design.

•     Strong communication skills to engage confidently with internal teams and external stakeholders.

•     Equally comfortable launching a real-time journey or presenting a campaign strategy to a partner CMO.

•    Passionate about growth, experimentation, and building scalable campaign infrastructure.

•    A problem-solver who can thrive in a fast-moving, multi-stakeholder SBU environment.

•    Looking to build a regional reputation for innovation in contextual marketing.

Benefits

As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.

As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 69 million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.