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Expert Advertising (Grade: L3) 19th May 2017
MFS (Digital) Department, Islamabad
Job Description (total positions: 2, posted on: May 19, 2017)

  • Digital marketing strategy development and planning for scalable, always-on, digital marketing programs aligned with business priorities and customer needs

  • Develop, manage and optimize digital assets with help of digital marketing teams, customer support teams and agencies, to effectively manage advertising spaces

  • Digital engagement and downloads for mobile applications

  • Evaluating customer research, market conditions and competitor data.

  • Identify and manage digital programs in paid digital media

  • Lead digital marketing governance and compliance process including brand integrity and alignment with the privacy laws of the country and company branding criterias

  • Formulating and driving marketing communications through digital engines targeting multiple audiences (B2C and B2B)

  • Managing online brand and product campaigns to raise product brand awareness

  • Ability to evaluate digital capabilities of agencies and vendors and manage them to obtain optimal results

  • Social networks savviness: social networks and especially social selling might do a big difference if done right and in order to do that, you shouldnt be afraid to push it much further than we actually do.

  • Tracking conversion rates and making improvements to the digital channels (apps/portals).

  • Utilising a range of techniques including paid search, SEO and PPC.

  • Affectively design a campaign to optimize CAC

Essential Skills:

  • MS Office / Understanding of app advertising

Desirable Skills:

  • Hands-on experience with digital tools such as AdWords, ad-serving or editing HTML/CSS code is very welcome since in limited occasions, its faster to do the job yourself than delegate it to agencies

Computer Proficiency:

  • Google Analytics, Klipfolio , Firebase, Mix Panel

Job Detail
Job TypeFull Time/Permanent ( First Shift (Day) )
Gender No Preference
Minimum Education Masters
Career Level Experienced Professional
Minimum Experience5 Years